Fakultät für Management/School of Management Steyr Cross-Cultural Management Centre
Cooperation with the Cross-Cultural Management and Emerging Markets Centre at the degree programs Global Sales and Marketing
The University of Applied Sciences Upper Austria (UASUA) offers internationally recognized, practice-oriented degree programmes at four locations in the heart of Upper Austria. One of them is the School of Management in Steyr which provides students with a modern, practice-oriented university degree for a later career in the field of leadership and international management.
Students at the degree programmes Global Sales and Marketing acquire B2B-marketing and sales know-how, intercultural competence, social skills and the competence to transfer theory into practice. This practical orientation is achieved through company projects, case studies, a compulsory internship and international lecturers. While English is a compulsory language, we also offer French, Russian, Spanish, and Czech. A semester abroad at one of our 100+ partner universities is an option which is open to any student coming to Steyr.
The Cross-Cultural Management and Emerging Markets Centre at the School of Management in Steyr links intercultural education in the degree programmes Global Sales and Marketing (Bachelor’s & Master’s programmes) with research in the field of intercultural management (e.g. expatriate management).